Edmonton, AB - At approximately [time] on [date] the Alberta Poultry Industry Emergency Management Team were informed that [insert brief description of the incident] that took place at [location] at [time] on [date].   At this time all that is known is [insert the appropriate information – ONLY IF IT IS FACT]

The cause of the [incident] is unknown at this time. The incident is under investigation and additional information will be provided when available.  Any questions can be directed to (insert media spokesperson contact information) or to the API website at (insert web URL).

[You could also add any other pertinent information available.  Once again, this information should be definitive and not speculative, verify everything you say and ensure it is approved by Information Officer]

The Alberta Poultry Industry is comprised of the Alberta Chicken Producers, Alberta Turkey Producers, Egg Farmers of Alberta and the Alberta Hatching Egg Producers. An important mandate of the industry is to assist its members in preparing for, mitigating the impact of possible incidents and to take a leadership role in rapidly responding to and minimizing the impact of possible incidents should they occur.

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